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Crafted with Purpose
A curated selection of websites, photography, and film work — each project built to solve a real problem beautifully.
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tajhairstudio.com
TAJ Hair Studio
Year
2025 - Present
Client
TAJ Hair Studio Ltd
Role
Designer & Developer
Tags
websitehair salon
The Brief
Tarik Al Jouhari, founder of TAJ Hair Studio in Kensal Green, needed a website that matched the calibre of the salon itself: a holistic, ammonia-free and vegan hair studio built on personal care rather than a generic high-street offering. The existing online presence didn't reflect the salon's positioning or its loyal, word-of-mouth client base, and made it harder for new clients to understand what set TAJ apart or to book with confidence. The brief was to design and build a site that felt warm and premium, clearly communicated the salon's ethos and services, and made booking (whether online, by phone, or via WhatsApp) as frictionless as possible.
The Solution
Working across Figma for design and WordPress for development, the project started with the salon's own identity: natural, creative and effortless, mirroring the language Tarik uses to describe his work. The homepage was structured to lead with atmosphere first (a strong hero image of the studio interior) before moving into the brand's story, services, and social proof. Multiple booking paths were built in to suit how real clients actually contact the salon, including direct WhatsApp links pre-filled with service requests, a Treatwell integration for standard bookings, and a separate manual contact route for clients wanting to book specifically with Tarik. Testimonials and Treatwell's "Top Rated" badges were woven through the site to reinforce trust, alongside a stats section highlighting years of experience, reviews, and stylist numbers.
The Outcome
The result is a site that feels like an extension of the in-studio experience rather than a bolted-on brochure, giving TAJ a digital presence that matches its reputation as one of the better-regarded salons in the area. Since launch, the site has been pulling in 10,000–15,000 visits a month, tracked via the studio's cookie/analytics plugin, a strong number for a single-location salon and a clear sign it's working as a genuine booking and discovery channel rather than sitting idle. Tarik's own response on launch speaks to the fit.
“I am very pleased with the service provided for my website, which was extremely professional. They responded promptly and delivered your vision in their own unique manner. Highly recommended.”
— Tarik Al Jouhari, Founder
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